News and awards
News, awards and appointments from N2 Group and its agencies. Each item links to the original release on STT Info.
Company facts are on the About N2 Group page, and what each agency does on the Services page.
Communications Agency of the Year 2025
Mellakka Helsinki, Finnish Comms Awards 2025
Mellakka Helsinki, part of N2 Group, was named Communications Agency of the Year at the Finnish Comms Awards on 6 November 2025.
Award
Mellakka Helsinki and N2 Creative among the Finnish Comms Awards 2026 finalists
Work by Mellakka Helsinki, including campaigns for Fiksuruoka and Lidl, and N2 Creative’s Kantsun Karhut are among the finalists of the Finnish Comms Awards 2026. The winners are announced on 5 November 2026.
News
Mellakka Events invests in growth
Mellakka Events is strengthening strategic planning, creativity, sales and technology. In five years it has grown into one of Finland’s mid-sized event companies, with clients such as Sinebrychoff, Google, Lidl, Storytel and Säästöpankki.
News
Mellakka Management is now Kollab
Mellakka Management, a leading Finnish talent management agency, changed its name to Kollab and repositioned itself as a strategic partner for campaigns built around people. Kollab’s CEO is Vivan Daaboul.
Research
VML Finland study: weak brand awareness slows Finnish companies’ growth
A survey of 100 Finnish companies by IRO Research, published by VML Finland, found that Finnish industrial and technology companies spend on average 1 to 2 percent of their total budget on marketing.
Award
Mellakka Helsinki named Communications Agency of the Year
Mellakka Helsinki was named Communications Agency of the Year at the Finnish Comms Awards 2025. Its work for Donut Lab, the publisher Siltala and Sinebrychoff, the last together with Mellakka Events, also won category awards.
News
Mellakka Helsinki acquires Hypement
Mellakka Helsinki acquired the influencer marketing agency Hypement, its whole business and staff. Together they form Finland’s largest influencer marketing agency, with combined revenue of nearly 13 million euros.
People
Sami Salmenkivi becomes CEO of N2 Group
Sami Salmenkivi, who has worked with leading global brands in New York, was appointed CEO of N2 Group.
News
N2 Helsinki acquires Wunderman Thompson Finland
N2 Helsinki grew by acquiring Wunderman Thompson Finland, which is today VML Finland.
Questions about N2 Group news
Which awards has N2 Group’s agency Mellakka Helsinki won?
Mellakka Helsinki was named Communications Agency of the Year at the Finnish Comms Awards 2025, and its work for Donut Lab, Siltala and Sinebrychoff won category awards in the same competition.
When did Hypement become part of Mellakka Helsinki?
Mellakka Helsinki announced the acquisition of Hypement on 7 May 2025.
When did Mellakka Management become Kollab?
Mellakka Management changed its name to Kollab on 3 March 2026.